A number of reasons can be given for making a change. Some of these will be more important in one situation than others. The leader needs to be sure that one or more
reasons for change are present if he intends to bring about a change.
New discoveries and breakthroughs
Make change more economical than to stay with the status quo and allow for more efficient ways of doing things. Example: radio has gone from crystals, to tubes, to transistors, to solid state, and each has been better.
Research indicates that one way of doing something is better than another way of doing the same thing. Doing the same thing in the same way for years and years becomes less attractive and loses its punch. This is especially true in advertising, and new advertisements are constantly being developed. Changes will renew interest and challenges will develop enthusiasm.
Sometimes made to change an image or feeling about something. Examples: filling stations becoming service stations, trailers became mobile homes, etc. Liberty Baptist College was changed to Liberty University to broaden the appeal to non-Baptist students.
Expansion or diversification
Change is also brought about to allow for expansion of a concept or for diversification. Example: the title “Music Director” has been changed, in many cases, to Minister of Music to reflect an enlarged concept of the position.
A person or organization must change to survive. Examples: a man changes his lifestyle because of a heart attack, or a church changes its ministry because the community has changed.